We Are AQHA

The “We Are AQHA” campaign was created to complement the “You Hold My Heart” campaign.

Where the “You Hold My Heart” campaign celebrates the relationship between horse and rider, the “We Are AQHA” campaign champions the intimate relationship as a team during competition or work. The goal of this design was to capture the gritty, exciting action as horse and rider work as one.

This campaign is primarily used in discipline-specific promotions. Below are a few of components of the campaign. Other components included paid advertisements and social media promotions.